Cookie Policy

1. What cookies are

Cookies are small text files that websites send to a user's device (computer, smartphone, tablet), where they are stored and then sent back to the same site on the next visit. Some cookies are necessary for the technical operation of the site, others are used to analyze traffic or display personalized advertising.

2. Data Controller

Youth S.r.l., with registered office at Via Morimondo 26, 20143 Milan (MI), Italy, Tax Code and VAT number 03680600966, email store@family-business.it, is the Data Controller for data collected through cookies installed on the Site.

3. Types of cookies used

a) Technical cookies (necessary)
These are essential for the proper functioning of the Site and the shopping cart and are managed directly by the Shopify platform (e.g. session, cart and checkout management, security and fraud prevention). They do not require prior consent under Article 122 of the Italian Privacy Code and cannot be disabled without compromising use of the Site.

b) Analytics cookies
We use Google Analytics to collect aggregated information on the number of visitors and how they use the Site, in order to improve its functionality and content. These cookies are installed only with the user's prior consent.
Provider: Google Ireland Limited / Google LLC – policies.google.com/privacy

c) Profiling and marketing cookies
We use third-party cookies to display personalized advertising and measure the effectiveness of campaigns on Google, Facebook and Instagram, including remarketing (showing users, on other sites or social media, products viewed on the Site). These cookies are installed only with the user's prior consent.

4. Legal basis

Technical cookies are processed on the basis of the necessity to provide the service requested by the user (Art. 6(1)(b) GDPR). Analytics and profiling cookies are processed on the basis of the user's free and specific consent, given via the Site's cookie banner (Art. 6(1)(a) GDPR), which can be withdrawn at any time.

5. How to manage cookie preferences

On your first visit to the Site, a banner lets you accept, reject or customize non-essential cookies. You can change your choices at any time on the Cookie preferences page, also available via the link at the bottom of every page.

Alternatively, you can manage or disable cookies in your browser settings. Disabling technical cookies may compromise the proper functioning of the Site, including checkout.

To specifically opt out of Google and Meta advertising cookies, you can also use:

6. International data transfers

The third-party cookie providers listed (Google, Meta) may process the data collected in the United States or other non-EU countries, based on appropriate safeguards under the GDPR (Standard Contractual Clauses or, where applicable, the EU-U.S. Data Privacy Framework).

7. Data subject rights

For the rights you can exercise in relation to data collected through cookies, please see our Privacy Policy.

8. Updates

We may update this Cookie Policy at any time, including when introducing new tools or services. Please check this page periodically.

9. Contact

For any question about this Policy, write to store@family-business.it